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Course
Name:
Internet Marketing
Information:
This seminar will introduce the key concepts and processes
for online marketing and where appropriate highlight the
similarities/differences with offline marketing. Practical
examples and case studies will demonstrate how organisations
have effectively implemented marketing strategies into their
e-business.
Cost:
£140
Aim:
The workshop will initially help you to determine your own
online marketing objectives and then introduce you to a
range of realistic marketing tactics that could become part
of your online marketing strategy.
Content:
Course content includes
- Raise awareness of the value of Web Marketing
- Introduce the key concepts and processes
- Familiarisation with Search Engines
- Search engine optimisation
- Affiliate marketing
- Highlight the similarities and differences between Online
& Offline Marketing
- Benchmark against Best Practice
- Internet market research tips and techniques
Who
will benefit:
This seminar is aimed at organisations that have started
down the e-business road and wish to maximise their marketing
potential.
Duration:
One Day
Time: 9.30am – 4.30pm
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