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business section

Course Name:
Strategic & Tactical Marketing

Information:
All businesses need to manage strategies - some because they are developing from a position of strength and others because they need to overcome significant problems. .
‘Strategic & Tactical Marketing’ is designed to provide each company with the tools and techniques that will enable them to produce a marketing plan that will, on implementation, significantly improve business performance.

Aim:
To deliver effective marketing skills to a group of senior SME personnel from the north Glasgow business community and help them formulate ‘Marketing Plans’ for the development of their businesses.

Content:
Topics to be covered will include:

Market Information Systems
Marketing Audits
Sales Forecasting
Market Communications
Advertising
Corporate Identity and Branding
Integrated Marketing Communications
Internal Market
Sales Management
Internet
Blogging

On completion of the course a business advisor will assist you to implement your marketing action plan

Objectives:
The key outcomes are a skills transfer and an improvement of marketing orientation including:

Introduce the candidates to modern marketing processes and theories.
Develop a practitioner facility with the tools, theories and notions of marketing management.
Identify emerging marketing issues within the business environment.
Encourage participants to critically analyse the technical apparatus, models and theories that marketing proffers management professionals.
Establish meaningful links between the strategic elements of modern marketing management practices and the tactics employed in the support of the achievement of corporate strategic objectives.

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