Back to Course List

Course Name:
Cost Effective Promotion

Information:
This programme will explore all aspects of this in detail, focusing on the setting and achieving of objectives and the successful implementation of promotional plans.

Cost:
£160

Aims/Objectives:
To provide guidance for small and medium sized businesses in how to cost effectively communicate with their current and potential customers, resulting in increased level of profitable business.

Content:
Course Content includes

• The role of advertising in the business cycle
• Specific advice on how to plan promotional strategy and campaign
• Defining the target audience
• Creating the message
• Reviewing the means of communication
• The practical implications of implementation
• The importance of sales promotion and its uses
• Making the most of your promotional budget
• Evaluating success

Who would benefit:
This course would benefit any individual involved with the marketing and promotional aspects of a small to medium sized business.

Duration:
One Day

Back to Course List

HOME	© 2001 - 2008 Glasgow North Regeneration Agency. All Rights Reserved	TOP